{"id":14719,"date":"2020-03-01T18:18:00","date_gmt":"2020-03-01T18:18:00","guid":{"rendered":"https:\/\/www.taskrabbit.co.uk\/blog\/?p=14719"},"modified":"2023-07-21T16:52:32","modified_gmt":"2023-07-21T16:52:32","slug":"6-ways-to-market-yourself-build-your-tasker-brand","status":"publish","type":"post","link":"https:\/\/www.taskrabbit.co.uk\/blog\/6-ways-to-market-yourself-build-your-tasker-brand\/","title":{"rendered":"6 ways to market yourself &#038; build your Tasker brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When you\u2019re an independent contractor, marketing yourself is fundamental to building your brand and growing your business. Here are the top 6 ways that Taskers recommend to market your business on the app and stand out to clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Spice up your profile<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;About&#8221; section of your profile is a chance to create a first impression on a client so that they will go on to peruse your categories and reviews, and then hire you! Keep your description brief but inviting. Consider including, if applicable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your professional background&nbsp;<\/li>\n\n\n\n<li>The languages you speak<\/li>\n\n\n\n<li>A sense of your personality<\/li>\n\n\n\n<li>Why clients should hire YOU!&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cMy passions are gardening, interior design, baking\u2014anything involving making something look pretty. When I\u2019m not tasking, I\u2019m usually playing with my rescue puppy!\u201d<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI am one of 6 children and have 3 of my own, so I am one of the most patient, yet persistent, people you\u2019ll ever meet\u2014which makes me great at all kinds of tasks!\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PS. Don\u2019t forget about the <a href=\"https:\/\/www.taskrabbit.co.uk\/blog\/the-importance-of-tasker-profile-pictures\/\">importance of your profile photo<\/a>. Clients prefer Taskers with clear, friendly profile photos. It also helps them identify you when you arrive for a task. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Write dynamic Skills &amp; Experience descriptions<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you write your Skills &amp; Experience descriptions, think about the dash of salt and pepper you would add to any meal! In other words, don\u2019t be afraid to add a little flavour. Consider including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Years of experience in that category<\/li>\n\n\n\n<li>Tools that you can bring to the task<\/li>\n\n\n\n<li>Your mastery of relevant skills, including certifications<\/li>\n\n\n\n<li>Why you love doing that category<\/li>\n\n\n\n<li>What makes you special, described in a relatable way<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cHi, I\u2019m __. I have experience working at __ [company] doing small repair jobs like putting up shelves, patching holes in the wall, painting and touch-ups, replacing light fixtures and fans, and also mounting TVs and artwork. I love the variety of fixing random things.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro tip: Once you\u2019ve completed the Tasker registration process and are waiting for your first task invitation, revisit your Skills &amp; Experience descriptions to ensure you\u2019ve written compelling, charismatic descriptions that tell clients why they should hire you for the task! The blog post on <a href=\"https:\/\/www.taskrabbit.co.uk\/blog\/crafting-the-ultimate-skills-experience-description\/\">Crafting the Ultimate Skills &amp; Experience Description<\/a> describes how you can write category descriptions that stand out to clients in search results.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Share your profile URL<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many opportunities for Taskers to promote themselves in their communities by sharing their profile URL. To find your unique URL and referral code information, go to the \u201cProfile\u201d section of the app, then \u201cPromote Yourself.\u201d Consider promoting your URL&nbsp;to potential new clients in these ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customise your closing task message and include your URL.<\/li>\n\n\n\n<li>Add your URL to your email signature.<\/li>\n\n\n\n<li>Add your URL to your social media bio.<\/li>\n\n\n\n<li>Ask your friends and family to share your URL with their networks.<\/li>\n\n\n\n<li>Share your URL with fellow Taskers and ask for theirs too, so you can refer each other.<\/li>\n\n\n\n<li>Share your URL on flyers that you post on a community board.<\/li>\n\n\n\n<li>Add your URL to your business cards.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Ask your clients to &#8220;favourite&#8221; you<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When a client saves their \u201cfavourite\u201d Tasker, it makes it easier to re-book them for the next task. Remember to ask your clients to add you to their \u201cMy Favourites\u201d list! Walking your client through the process is one way to drive home that you provide detail-orientated, thoughtful customer service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All clients have to do is find you under \u201cMy Taskers,\u201d then \u201cPast Taskers,\u201d then click \u201cAdd to Favourites.\u201d For future tasks, the client can easily re-book you and\/or start a chat thread with you to scope the task. Elite Taskers recommend setting a goal for the number of clients you want to &#8220;favourite&#8221; you! Check out the blog post on <a href=\"https:\/\/www.taskrabbit.com\/blog\/how-to-make-the-most-of-the-favoriting-feature\">How to make the most of the favouriting feature<\/a> for more info.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Upsell your skills&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Taskers in the Home Improvements category shared great tips on upselling their skills. While on a task, if a client asks them to take a look at something other than what they were hired to do, they let the client know they can provide a &#8216;free estimate.&#8217; After they scope the repair, they let the client know how long they think it will take to do the work and can schedule the next task on the spot. This is a strategy that can be used within other categories too like General Mounting, Cleaning and Help Moving. It\u2019s a win-win, because the client will feel they are in capable hands and are crossing something else off their to-do list\u2014and you\u2019ll gain a repeat client!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Earn Rave Reviews<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clients are looking for high-quality Taskers and their ability to see your ratings per category will help them hire you. Doing your best work and providing excellent customer service will help you score more and better reviews which will help you stand out from the crowd like the star you are!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Other ways you can consider building your brand:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you\u2019re the creative sort, have you ever thought about creating content on YouTube about tasking?<\/li>\n\n\n\n<li>Add QR codes to your business cards to bring clients directly to your profile URL.<\/li>\n\n\n\n<li>Make sure your profile photo is a high-quality image that is authentically you. You can even be wearing your toolbelt, chef\u2019s hat, or other skill or passion-related flair.<\/li>\n\n\n\n<li>Add a line in your Skills &amp; Experience description in another language that you speak.<\/li>\n\n\n\n<li>Leverage social media, which is how many Taskers showcase their work!<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you haven\u2019t already put these into practice, we encourage you to implement some or all to market yourself and your business, and get more tasks!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re an independent contractor, marketing yourself is fundamental to building your brand and growing your business. <\/p>\n","protected":false},"author":10,"featured_media":14720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[126],"tags":[],"class_list":["post-14719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tasking-fundamentals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 ways to market yourself &amp; 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