Revolutionising Everyday Work

Everyday work is important, but it’s also time consuming.

We can help.

Get More Done in Less Time

Our same-day service platform instantly connects you with skilled Taskers to help with odd-jobs and errands, so you can be more productive, every day.

350,000
hours spent running errands all over town
16,000
walls saved from DIY TV mounting gone awry
2 million
dust bunnies cleaned out from under beds

Our Leadership

Ania Smith

Chief Executive Officer

A seasoned leader with deep expertise across a variety of multi-sided marketplaces, Ania joined TaskRabbit as chief executive officer in August 2020. Ania brings more than 20 years of experience in global business operations and strategic planning, as well as a passion for making everyday life easier for everyday people. Guided by Ania’s leadership and in partnership with IKEA, TaskRabbit continues its growth and expansion across North America and Europe.

Prior to joining TaskRabbit, Ania was with Uber, where she led courier operations for Uber Eats. Before this, she spent several years in key roles at Airbnb, developing targets and strategy for North America business operations before leading the growth of host services.

Previously, Ania was with Walmart eCommerce, focusing on strategy and partnerships, and with Expedia, concentrating on the brand’s growth into central and eastern Europe. Earlier in her career, Ania held several consulting roles, including Booz-Allen & Hamilton and L.E.K. Consulting.

Ania holds a B.A. in Economics and Political Science from the University of South Dakota and an M.B.A. in Strategic Management and Finance from the Wharton School of Business at the University of Pennsylvania. She lives in the San Francisco Bay Area with her husband and their three children. Together, they love to travel and enjoy hiking, rafting and biking.

Ania Smith

Chief Executive Officer
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Ania Smith

Chief Executive Officer
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Sarah Fried Rose

President & Chief Product Officer
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Amy Ming Zhang

Chief Financial Officer
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Danielle Merida

General Counsel
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Helen Chang

VP Marketing and Growth
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Sadeepa Wijesekara

VP Engineering
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Jennifer Grasso

VP Product
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Eric Haymond

VP Global Business Development and Partnerships
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Zac Jacobson

VP Operations
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Brian Leonard

Technical Co-Founder & Senior Advisor
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Sarah Fried Rose

President & Chief Product Officer
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Amy Ming Zhang

Chief Financial Officer
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Danielle Merida

General Counsel
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Helen Chang

VP Marketing and Growth
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Sadeepa Wijesekara

VP Engineering
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Jennifer Grasso

VP Product
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Eric Haymond

VP Global Business Development and Partnerships
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Zac Jacobson

VP Operations
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Brian Leonard

Technical Co-Founder & Senior Advisor

Ania Smith

Chief Executive Officer

A seasoned leader with deep expertise across a variety of multi-sided marketplaces, Ania joined TaskRabbit as chief executive officer in August 2020. Ania brings more than 20 years of experience in global business operations and strategic planning, as well as a passion for making everyday life easier for everyday people. Guided by Ania’s leadership and in partnership with IKEA, TaskRabbit continues its growth and expansion across North America and Europe.

Prior to joining TaskRabbit, Ania was with Uber, where she led courier operations for Uber Eats. Before this, she spent several years in key roles at Airbnb, developing targets and strategy for North America business operations before leading the growth of host services.

Previously, Ania was with Walmart eCommerce, focusing on strategy and partnerships, and with Expedia, concentrating on the brand’s growth into central and eastern Europe. Earlier in her career, Ania held several consulting roles, including Booz-Allen & Hamilton and L.E.K. Consulting.

Ania holds a B.A. in Economics and Political Science from the University of South Dakota and an M.B.A. in Strategic Management and Finance from the Wharton School of Business at the University of Pennsylvania. She lives in the San Francisco Bay Area with her husband and their three children. Together, they love to travel and enjoy hiking, rafting and biking.

Ania Smith

Chief Executive Officer

A seasoned leader with deep expertise across a variety of multi-sided marketplaces, Ania joined TaskRabbit as chief executive officer in August 2020. Ania brings more than 20 years of experience in global business operations and strategic planning, as well as a passion for making everyday life easier for everyday people. Guided by Ania’s leadership and in partnership with IKEA, TaskRabbit continues its growth and expansion across North America and Europe.

Prior to joining TaskRabbit, Ania was with Uber, where she led courier operations for Uber Eats. Before this, she spent several years in key roles at Airbnb, developing targets and strategy for North America business operations before leading the growth of host services.

Previously, Ania was with Walmart eCommerce, focusing on strategy and partnerships, and with Expedia, concentrating on the brand’s growth into central and eastern Europe. Earlier in her career, Ania held several consulting roles, including Booz-Allen & Hamilton and L.E.K. Consulting.

Ania holds a B.A. in Economics and Political Science from the University of South Dakota and an M.B.A. in Strategic Management and Finance from the Wharton School of Business at the University of Pennsylvania. She lives in the San Francisco Bay Area with her husband and their three children. Together, they love to travel and enjoy hiking, rafting and biking.

Sarah Fried Rose

President & Chief Product Officer

Sarah Fried Rose is a seasoned entrepreneurial leader, organisational architect and avid product builder with deep experience across a wide range of technology companies.

As Chief Product Officer at TaskRabbit, Sarah leads the company’s product and innovation strategy. With a relentless focus on building an exceptional Tasker and client experience, Sarah and her team drive the vision and execution of TaskRabbit’s task management network.

Prior to TaskRabbit, Sarah served as Chief Operating Officer at UrbanSitter where she partnered closely with the CEO and founders to create, scale and deliver the most trusted and innovative online marketplace for childcare in the United States - a service that has become a life-changing product for parents and childcare providers alike.

Prior to UrbanSitter, Sarah led product and growth for innovative, fast-growing consumer companies at the intersection of commerce, content and community, including ModCloth and Polyvore.

Along with her husband and three children, Sarah loves to hike, bike and explore beautiful places in and around the San Francisco Bay Area.

Amy Ming Zhang

Chief Financial Officer

As CFO at TaskRabbit, Amy Ming Zhang is responsible for all of the company’s financial functions as well as the development and implementation of the overall financial strategy. Amy is a seasoned business leader that is committed to ensure the right level of financial discipline across the company and to drive towards sustainable profitable growth.

Amy’s career spans 25 years of varied experience in financial management, retail operation, business leadership, and corporate strategy. Prior to joining TaskRabbit, Amy spent 18 years in IKEA, where she held various leadership positions in retail operations and strategic management in three countries, including the U.S., Australia and China. Amy’s last position was CFO at IKEA China.

Amy lives in the San Francisco Bay Area with her husband and two children, and together they enjoy traveling, reading, hiking, and exploring different vegetarian foods.

Danielle Merida

General Counsel

Danielle Merida is General Counsel at TaskRabbit where she manages all aspects of TaskRabbit’s liability and oversees Regulatory Affairs and People Operations. Danielle is a true business partner to colleagues focused on getting to yes, helping the business grow, and providing practical advice to a cutting-edge startup at the forefront of the fast-paced gig economy.

Prior to joining TaskRabbit, Danielle spent ten years as at Kimpton Hotel & Restaurant Group in San Francisco as Senior Vice President of Legal focusing on strategy and growth. Prior to joining Kimpton, Danielle was a Deputy County Counsel for Contra Costa County and in private practice at Bingham McCutchen (acquired by Morgan Lewis). Danielle received her law degree at Columbia Law School and her Bachelor of Science from U.C. Davis. Danielle is on the Board of Directors of Girls Leadership which equips girls with the skills to exercise the power of their voice. Danielle lives in the Bay Area with her husband and two daughters.

Helen Chang

VP Marketing and Growth

Helen is responsible for scaling TaskRabbit through marketing and product driven growth. She leads our full-stack Growth Team, which also includes our Marketing Team that is focused on brand building, customer acquisition and retention. Helen is a quant growth marketer with almost twenty years of experience and brings a data-driven approach to building and leading global teams to scale, optimize and build brand equity.

Previously Helen was at leading tech companies such as eBay, Quotient Technology, Hipmunk and Weebly. Helen lives in San Francisco and in her spare time enjoys yoga, culinary experiences, and traveling to places near and far.

Sadeepa Wijesekara

VP Engineering

Sadeepa oversees TaskRabbit’s engineering and leads all of TaskRabbit product platform, infrastructure and security areas, harnessing advanced technology that helps to simplify everyday tasks for everyday people around the world.

With more than twenty years of experience, Sadeepa joined TaskRabbit from Intuit where as an engineering leader, he helped build an on-demand financial services platform for the gig economy. Prior to Intuit, Sadeepa held leadership positions at Berkeley National Lab, JPMorgan Chase, Worthington Industries and Oracle working at the forefront of significant corporate technology transformations.

He graduated from University of Bridgeport with a B.S. in Computer Engineering and earned his M.S from University of Pennsylvania. Sadeepa resides in the SF Bay Area with his wife and two sons and loves playing tennis and experimenting with different grilling styles.

Jennifer Grasso

VP Product

As the Vice President of Product, Jenn leads the Product and Design teams at TaskRabbit in building exceptional experiences for Clients and Taskers. She believes in a customer-first approach to product, and brings this people-centric mindset to building and leading global teams.

Prior to TaskRabbit, Jenn helped transform and scale products for leading consumer-facing companies at the intersection of commerce and community, including BabyCenter, ModCloth, and Le Tote. Jenn lives in Berkeley with her husband, two kids, and a variety of furry friends. She spends her weekends hiking with her dog, Stella, and trying to bake the perfect pie.

Eric Haymond

VP Global Business Development and Partnerships

Eric Haymond is Vice President of IKEA Global Expansion at TaskRabbit, where he manages all aspects of the TaskRabbit and IKEA partnership and expansion around the world. Eric is always pushing the team to find new and innovative ways to meet the needs of the customers and the Taskers.

Before joining TaskRabbit, Eric spent twelve years at IKEA. where he held various leadership roles on the retail side of the business. Most recently, he was the Vice President of Strategy and Business Development for IKEA North America. In this role, Eric led corporate strategy, expansion, digital development, and sustainability. Eric also spent time in leadership roles for Nordstrom and Gap Inc. Eric received his B.A. from Utah Valley University. Eric lives in the San Francisco Bay Area with his wife and three daughters, and together they enjoy traveling, visiting the theater, and exploring California’s beaches.

Zac Jacobson

VP Operations

Zac leads TaskRabbit Operations including Customer Service,Trust and Safety, and Tasker Experience to increase engagement, effectiveness, and supply optimization across the marketplace. His team’s mission is to create consistently excellent and efficient experiences that result in loyal Taskers and clients.

Zac has more than 25 years of global operations experience. He joined TaskRabbit from Peloton, where he led Member Support delivering world-class NPS while supporting growth across four countries and three new product launches. Prior to that, Zac held leadership roles with eBay, Time Warner Telecom, Boart Longyear, and the United States Marine Corps.

Zac earned a B.A. from New Mexico State University and an M.A. from the University of Phoenix. He holds certifications in Project Management, Strategic Change Management, Six Sigma Black Belt, and Lean. He lives in Austin, Texas, with his wife and three sons, where you will likely find all of them outdoors adventuring, playing soccer and trying to get better at BBQ.

Brian Leonard

Technical Co-Founder & Senior Advisor

The company’s technical co-founder, Brian leads the engineering, product, design, and data science teams in building TaskRabbit’s applications and infrastructure. Previously, Brian was a Software Engineer at IBM Lotus. He graduated from Clemson University with a B.Sc. in Computer Engineering and earned his M.B.A. from Northeastern University’s Graduate School of Business Administration. Brian resides in the SF Bay Area with his wife and two children. On the weekends, he can be found teaching them how to build things.

Lets get started with your first task

Apartment Therapy “TaskRabbit, one of the biggest players in the gig economy where people offer their time and services as housecleaners, movers, furniture assemblers...”
BRIT+CO “TaskRabbit is arguably the best thing to come out of the modern day tech revolution. Hiring a Tasker can really help make every facet of your life a breeze.”
The New York Times “TaskRabbit, a company known for, among other things, sending tool-wielding workers to rescue customers befuddled by build-it-yourself furniture kits.”
BRIT+CO “TaskRabbit is arguably the best thing to come out of the modern day tech revolution. Hiring a Tasker can really help make every facet of your life a breeze.”

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